WHOOP Color Story

For my co-op at WHOOP’s apparel team, I was tasked to help conceptualize and materialize the color story for 2023. I took inspiration from the way that the Nike design team does their color stories and crafted mood boards for the design team at WHOOP

Project Statement

Apparel Design, Concepts

Adobe Ilustrator

Programs Used

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To kickstart the process, the lead designer tasked the design team to conceptualize individual color stories.

My color story, titled New Age, is inspired by the future. After almost two years of chaos, everyone is now navigating a new normal. There is excitement and fear in this uncertainty, and New Age retells this story through color. There are three main parts of New Age: New Beginnings, Disrupt, and Settle.

New Age is inspired by the concept of the metaverse and our explorations outside earth. The color story imagines our journey to a new world: how we explore, adjust, and settle.

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