Sandbox Postcards
These postcards are created for Northeastern’s annual Fall Fest, in which student organizations table around the campus to introduce their clubs and gain leads. I spearheaded the tabling and created postcards instead of traditional flyers. At the end of Fall Fest 2021, we were able to distribute all the postcards and generate a total of 200 leads for our newsletter.
Project Statement
Illustration, Marketing, Graphic Design
Adobe Ilustrator
Adobe InDesgin
Programs Used
Most of the time, traditional flyers are taken just to be thrown out on the same day. In order to make an impression, I decided to create postcards instead. The audience for Fall Fest is mostly freshmen and sophomores. This segment has just moved into their new dorms and is looking to decorate. Thus, the postcards can be used as art in their dorm rooms. At the back of each postcard is information about the club, how to contact us, as well as a little spiel about our projects.
So, when these students are packing updown at the end of the semester, they are reminded about the organization. Just in time for when we start recruiting new members.