Oasis
Oasis is a student-run software project accelerator that used to offer Full Stack Series workshops. Now, it is purely a software project accelerator catering to those with limited experience in web development.
I serve as the Brand Manager for Oasis. I built the identity based on a brand personality agreed by the team: professional, approachable, and fun.
Afterward, my role as a brand manager has me creating graphics and posters, merchandise, and designing the website.
Project Statement
Brand Management, Graphic Design, Illustration, Web Design
InDesign, Photoshop, XD, Figma, Illustrator, Slack, Notion.So, After Effects.
Programs Used
Making an Oasis through tech
The concept behind the main imagery of the brand was this idea of using technology to create an Oasis in the desert. The entire mission of Oasis was to foster a community of people who wanted to learn coding and start doing their own CS projects without feeling intimidated. Metaphorically, we were the Oasis of people lost on where to start on their CS projects.
The following are iterations of the brand identity into collaterals such as posters and social media posts. These were used from Fall 2020 - Fall 2021. I tried to maintain a strong visual identity with every post, as we were still in a brand building stage.
Translating Identity into Assets
Posters used around campus
The following images are Instagram posts from Fall 2020 - Fall 2021. On our launch, our marketing was focused on building brand awareness. However, on our third iteration of the program (Fall 2021), we’ve gained a lot of following and people already aware of what Oasis was. This time around, the marketing strategy was to connect with our current audiences.
In terms of design, the Instagram feed was looking bland because of the repeated use of the same elements. In order to have a refresh, for the Fall of 2021, I decided to put new interpretations of our graphics. This allowed me to practice working within the constraints I set, but pushing for a more creative take on it.
Getting creative
Left: Final design, Right: Sketch in procreate
For such a small organization, our pioneering participants were given shirts and the pioneering mentors were given sweatshirts. Over the three semesters we’ve given out boxes including postcards that thanked each participants. This included shirts, stickers, and a postcard.
The Oasis Community
Upon joining the team, I was tasked to revamp the website they built through Webflow. As brand manager, the website has gone through three major changes. The reason for changing a third time was that Oasis shifted its focus to only being a project accelerator, and not offer any workshops at all. With this, I redesigned the website to convey all the information needed in one landing page. This would help applicants find what their looking for quicker than going through different pages of the website.
Evolution of the website
First version of the site, before joining the team.
Fall 2020 - Spring 2021 version
Fall 2021 - Spring 2022 version
The following are motion graphics I created for the second version of the website. These were all made in After Effects and were exported as Lottie animations (jsons).
Some fun tidbits from the
second website.
