The Oyster Common Graphics
Oyster Common was a startup that connects professional chefs to seafood farmers and harvesters.
Graphic Design
OBJECTIVE
The startup was a client of NUMAC (Northeastern University Marketing Association Consulting) which I was a consultant for during Fall 2021. I worked with a team of four, and was the designated graphic designer for the project. The following reflects selected graphics from the project.
APPROACH
In this campaign, our main objective was to generate brand awareness and educate the audience about Oyster Common. To accomplish this, I utilized ocean imagery throughout, with the consistent use of circular elements to resemble bubbles, image cutouts, and wavy shapes to mimic the ocean. Every post was designed to prominently feature the brand colors, fostering a strong association with the Oyster Common identity.
DESIGNED FOR
chefs, farmers, and investors that follow the brand.
