Portable Chess Packaging
This set is a portable chess board that doubles as packaging for an imaginary “limited edition” release of the book Bobby Fischer Teaches Chess.
Packaging Design, Graphic Design, Concepts
OBJECTIVE
The project explores the idea of creating marketing schemes that are more sustainable rather than gimmicks. This project highlights my prototyping process in packaging/structural design. The end product is a handmade prototype.
APPROACH
The design is an alternative to purchasing non-recyclable chess boards before committing to the game. Every part of the packaging can be used in the game reducing waste and promoting resourcefulness. This makes it a practical and responsible choice for potential players to test their interests without investing in a physical board. When users are ready to commit, the packaging is easy to dispose of and can be recycled.
DESIGNED FOR
• people interested in board games and learning chess
• novelty gift buyers
• travelers on a long haul flight looking to learn chess
