Branding, Graphic Design, UX/UI
NeoScuba
NeoScuba is casual apparel for the SCUBA diver and ocean lover.
Casual SCUBA apparel is outdated and rare to come across. NeoScuba aims to address that problem through design. The brand does not directly compete with industry giants such as MARES and ScubaPro. NeoScuba aims to be the apparel divers wear before and after a dive.
OBJECTIVE
Although the brand primarily targets SCUBA divers, my approach was more inclusive, appealing to anyone who values the designs. I had this inspiration that sales from NeoScuba could contribute to the preservation of dive sites. Thus, a lot of the copy/direction is enthusiastic and encouraging in tone.
APPROACH
DESIGNED FOR
• SCUBA divers, tourists in popular dive sites, ocean enthusiasts
• wearing before and after a dive
Sample Workflow
Buying from NeoScuba.
This workflow showcases the website and how a customer may purchase from the website.
UX Features Highlight
Interactive Navigation Bar
In order to maximize the ‘real estate’ I have on the website, the hover navigation bar allows me to add more information about the site. In addition, it creates a neat preview about the subpages within a section.
Product Cards Hover
Allows the user to view the item and its different color variation without leaving the current page.
The following section showcases highlights from my design process that moved the project forward.
Design Process Milestones
